Naef, the famous family enterpreneur was established by Kurt Naef in 1954 in Basle, Switzerland. The core concepts of Naef are “beautiful shape and color“, “wise structure“, “perfect material“ and “excellent craft“.

     The manufacture insists pure hand-made sculpture. All toys are considered as toy art-crafts combining classic shape, color, and intellectual sturcture, well-chose material and excellent craft skill. Over half of the high quality toys are exported to Germany, Japan, France, and the U.S.A.

      All the commodities use environmentally friendly wood material. The coloring of Naef products only use the best quality painting. Every toy is examined through out the entire prodcution process. Every part of the toy are sent back to refine with only 1mm mistake.

     The promise of quailty of Naef allows children to explore the world in their own ways. It gives children the opportunity to experince and discovery. It has been considered to Naef that these early experince of playing is the most important, therefore Naef always maintains the best quality.