Selecta Spielzeug was established by Tilmann Förtsch and Günther Menzel in 1968, with over 50 years of history in the German wooden toy industry and today, the company remains in Bavaria, Germany. The brand’s insistence on manufacturing only in Germany has allowed it to own a large sector of the market for high quality wooden toys designed for children. Since incorporation, the company has been manufacturing top quality puzzle toys for children. Only natural wood materials and environmentally qualified paint is used in all Selecta toys, guaranteeing that every toy is toxin-free. The paint is a colourful edible paint, waxed with honey wax to improve durability of the toys.